Lenses: One Month Later

Lenses, by Franklin Stone, was released on July 2, 2021, and as of today, a month later, has allowed Stone to reach a few milestones. The first is his monthly listener count, rising from 6 to 1200. The second, and more important, milestone is his follower count, going from 40 to just shy of 200. While the numbers aren’t that high, we did it all with no social media or major roll out. In this article we will explain the ins and outs of our marketing campaign for him, including budget, strategies, and takeaways.