Spotify Playlists and What Curators are Looking For

Generally, Spotify is looking for songs with potential to blow up, so that they could receive more listeners from it. When an artist pitches a song, Spotify asks them how they plan on marketing it. This is because they don’t want to spend money, or resources promoting artists, especially without a guaranteed return. All in all, if an artist utilizes the first two types of playlists, as well as generates buzz around the song outside of Spotify, then the work is already done and the editorial playlists are just icing on the cake.