There are four principles of marketing music that are often overlooked by new artists when trying to gain a fanbase:

1. Accessibility: Getting your music heard

2. Accessibility: Branding/Aesthetic

3. Perception: Proof of Work Ethic

4. Perception: Social Proof

In this article we will explain them, and how they help bring attention to your music from new listeners.

The basics of marketing is the same for every artist, what separates them is how they use the principles of marketing creatively.

Before figuring out what you can do, you must study the mistakes that other artists make. How many times have you seen artists just spam their song links in whatever platform they’re using? How many times has that made you want to listen to their music?

If you don’t have a following, posting your link and asking someone to listen to it, won’t get them to do it. You have to find a way to creatively either force them to hear the music, or impress them with the content around the music enough to convince them to listen. Here are some ways to accomplish this:

You’ve finished recording, mixing and mastering, and you’re ready to release your art, what’s next?

Your first step should be picking a release date. While it sounds simple and arbitrary, the day your song or project goes live can add or take away momentum from your music, for many reasons.

Marketing music is the most pivotal aspect of the industry that defines the difference between a successful and unsuccessful independent artist. Chances are, the greater your reach, the more people will like your music. If out of 100 people, only 10 like your music, then potentially 100 out of 1000 people will like it. The ultimate goal of marketing for any business is to get the product seen or heard, because someone is bound to take a chance on it. With that being said, artists have to get their music in front of an audience.

How to Find Independent Playlist Curators

This is what you came for right? Well be warned that this process does take a long time and a dedicated mind, especially if you don’t want to pay someone to do the research for you. With that being said, the process is quite easy.