The basics of marketing is the same for every artist, what separates them is how they use the principles of marketing creatively.

Before figuring out what you can do, you must study the mistakes that other artists make. How many times have you seen artists just spam their song links in whatever platform they’re using? How many times has that made you want to listen to their music?

If you don’t have a following, posting your link and asking someone to listen to it, won’t get them to do it. You have to find a way to creatively either force them to hear the music, or impress them with the content around the music enough to convince them to listen. Here are some ways to accomplish this:

You’ve finished recording, mixing and mastering, and you’re ready to release your art, what’s next?

Your first step should be picking a release date. While it sounds simple and arbitrary, the day your song or project goes live can add or take away momentum from your music, for many reasons.

The goal, though, is to convert that support into listens on paid streaming sites. Spotify is the best site in which to convert potential listeners. It allows you to create your own playlists and pitch your song to someone else’s. Playlists should be one of your most important tools, because playlist curation allows you to bring many artists together. Each artist that supports your playlist is another listener added to your stats.

I don’t want this article to seem like a review, especially of one song, but I think explaining my first impression as I did is the only way to capture the essence of how I felt, and what you could expect from Bua. He has a style and he is true to it, dense rapping over dense, but silky production.